Meigraphic Studio specializes in visual identity design. Our mission? To craft heart-moving creative solutions that foster connection and push visions forward.
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Influenced by Korean music and culture, their mission is to create items that will brighten people’s day and put a smile on their faces.
The goal of this rebrand project was to develop a professional visual identity that reflected the beautiful, inspiring, and dreamy qualities of the spring season, with a special focus on cherry blossom flowers.
They wanted to keep the feminine, cute essence of their previous identity—with the pink hues and floral motifs—but reimagined in a more cohesive and intentional way.
Design Insights
The wordmark uses a bubbly typography aiming to evoke a soft and positive look. The design of the ‘y’ resembles a cherry blossom branch with a flower at its tip, reflecting the love, care, and attention to detail that goes into all MalvaEly products.
The lettermark features the flower motif over the letters to represent the brand's top priority: spreading positivity and happiness through their creations.
Client MalvaEly
Type of Work Identity, Identity System Guidelines
Design Period 2023.02 → 2023.04
Collaborators MalvaEly
Design Meigraphic Studio