Meigraphic Studio specializes in visual identity design. Our mission? To craft heart-moving creative solutions that foster connection and push visions forward.
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They hope that each piece would serve as a gentle reminder to slow down, breathe, and immerse yourself in the simple joys of life.
Our task for this rebrand project was to develop a professional brand identity that emphasized the magical quality of their products and the artistic influence behind the brand.
Design Insights
The logo embodies the effortless elegance of serif typography, evoking feelings of comfort and reliability. The design of the “L” is reminiscent of handwriting, reflecting the brand's commitment to art, craftsmanship, and mindful living.
The curled strokes that cross the first letter resemble a shooting star, which represents the beauty and pain of evanescence and serves as a reminder to appreciate the magic of the present moment.
The brand symbol is reminiscent of the sparkling hanging mobiles they create and represents craftsmanship, beauty, and elegance. The design combines the letters “L” to form the body of the logo and the star motif at the bottom further reinforces the connection between the brand's values and its products.
Client Living Lofi
Type of Work Identity, Identity System Guidelines, Digital Content
Design Period 2024.11 / 2025.09
Collaborators Living Lofi
Design Meigraphic Studio