Meigraphic Studio specializes in visual identity design. Our mission? To craft heart-moving creative solutions that foster connection and push visions forward.
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Our goal of this rebrand was to create a cohesive visual identity that would echo the brand’s essence, emote confidence, and balance a look of simplicity and playfulness.
Every element, from the bold palette to the dynamic typography to the charismatic mascot, magnifies the brand’s individuality and powerful message.
Design Insights
We wanted the logo suite to have a strong personality; be easily identifiable and convey the brand’s story. At the core of the identity, the mascot “Lilith” represents the brand’s deep connection to music and cats.
The heart motifs symbolize the brand’s passion for their craft and dedication to their mission. The facial expression shows kindness and solidarity, making the brand feel trustworthy and approachable.
The logotype is a bold, rounded sans serif font that evokes a friendly and positive look, perfectly echoing the brand’s essence. The design consists of two main colors that add dimension, create contrast, and introduce a fun quality to the mix.
Client Lilith.png
Type of Work Identity, Identity System Guidelines
Design Period 2025.01 / 2025.08
Design Meigraphic Studio
“CRYING! I am so just wow. She [the mascot] is so cute. It is exactly what I could have imagined. Thank you so much! Like I am literally mentally hugging you because this was so great and fun. I can’t wait to get everything going with the new look. You really knew what I wanted to accomplish! YOU BRING VISIONS TO LIFE.”
Marissa — Founder, Lilith.png