Meigraphic Studio specializes in visual identity design. Our mission? To craft heart-moving creative solutions that foster connection and push visions forward.
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In need of a rebrand that will get their identity to a place where its cohesive, our task was to develop a playful but intentional design system that would showcase the brand’s fun personality to the world. The result is a memorable visual identity that is seen, heard, and remembered.
Design Insights
The aim of the logo suite was to evoke a playful, retro style to highlight the brand’s artistic and silly side. The design is reminiscent of handwritten letters in school notebooks and its bubbly look gives it a friendly and lively feel.
The mascot “Abbie” is the face of the brand. The goal was to create something memorable that would make it easier to connect with their audience and emote the right feelings. So this cute, confident, and quirky girl steps in to represent all the whimsiness and stylishness the brand has to offer.
Client Indigo Abbie
Type of Work Identity, Web, Identity System Guidelines, Print, Digital Content, Associated Assets, Curation
Design Period 2024.07 / 2026.03
Collaborators Indigo Abbie
Design Meigraphic Studio
“Bringing Mei on board has been an absolute dream, from day one of us chatting she got it straight away, and understood exactly what it was I needed (even more than myself at times I think) and it really felt like she was in my head in the best way. I can only hope you all get to experience working with someone like that, that cares about your business as much as she did.”
Abbie — Founder, Indigo Abbie