Meigraphic Studio specializes in visual identity design. Our mission? To craft heart-moving creative solutions that foster connection and push visions forward.
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Our goal was to leverage the creative, playful, and colorful aspects of the brand to develop a visual identity that was as cheerful and fun as its products.
Design Insights
The main element of the logo is the fox mascot, a magical creature that leaves people happy and inspired in its wake. Its fluffy tail resembles a shooting star to remind people to strive for a more fulfilling life through their passions.
The wordmark is bold, so that the brand name stands out; and simple, so that it doesn’t draw too much attention away from the mascot. Its rounded features evoke a friendly and positive look, perfectly reflecting the brand’s values.
The emblem offers greater flexibility in use. The main element is the fox's tail—which, now that it stands alone—makes the imagery of the shooting star clearer. The details surrounding the tail resemble a magical night sky, also adding a sense of movement. The circular shape evokes friendliness and connection, making the brand feel more approachable.
The palette is based on harmonious hues, where the use of blue represents the sea and coral pink represents creativity and imagination. This blend brings out a happy tone, making the palette feel lively, joyful, but also calming and inviting.
Client Aseafox Creations
Type of Work Logo Design
Design Period 2025.11 → 2025.12
Design Meigraphic Studio
“Mei has been such a joy to work with, she brought to life something that I had struggled to conceptualize myself. Every step of the process has been so easy, and the results are beyond what I could've gotten elsewhere. If you're wondering if it's worth it, it's worth it. Without a doubt!”
Madison — Founder, Aseafox Creations